What she's done
Jessica specializes in quantitative analysis. She has advanced training in attitude theory and measurement, persuasion, and decision-making, as well as extensive training in statistics, including regression, ANOVA, ANCOVA, MANOVA, psychometrics, structural equation modeling, and multivariate statistics. She also has in-depth experience creating age-appropriate measures and interview techniques for subjects of all ages, from pre-school children to adults.
Jessica has worked extensively for the World Bank in Washington, D.C., assisting in a variety of projects assessing internal and external evaluations of the bank and its international clients. On all projects, Jessica was the primary statistical analyst, employing descriptive and inferential statistics. She developed and finalized survey instruments that were appropriate to the respondent group's culture and conducted psychometric evaluations of current bank surveys, making appropriate revisions for future use.
Jessica has worked for a broad range of clients, including large entertainment corporations such as Disney, CBS, World Wrestling Entertainment, and Lifetime; communications companies such as Bell Canada, Qwest Communications, and Sigecom; health care-related companies such as Cooper Hospital, Pharmacia, Chubb Insurance, and the New York City Board of Education's Needs Assessment after 9/11; and not-for-profit organizations such as the Skoll Foundation and Oceana. Other clients have included Sallie Mae/USA Funds, Condé Nast Publications, Mercedes Benz, United Airlines, Tennessee Valley Authority, Mattress Discounters, Youth Trust, and O'Charley's.
Jessica has received numerous awards for her research and has published articles in peer-reviewed journals.
Jessica has always been interested in how people think and why they do the things they do, which is why she pursued a doctorate in social psychology. She loves working on statistical studies because they allow her to find answers to complicated questions in a logical, straightforward way. Using advanced statistical techniques to get at what really matters to clients comes naturally to her.
Most memorable project (in her own words)
Research put to use: I collaborated with a major software company and medical organization to develop a survey for people with multiple sclerosis about their use of adaptive technology on the internet. The results led to the development of a new interactive website to direct people with MS to relevant web-based, free resources. It was gratifying that our findings from the survey could be used to help so many people in a tangible way, as not many people had previously been aware of these resources.
B.A., University of Michigan
Ph.D., Social Psychology with minors in Child Development
and Quantitative Psychology, New York University