Each person on our team of moderators is highly experienced and enthusiastic. We connect with people of all types and ages, from children to seniors, putting respondents at ease and creating a non-judgmental environment where members of your target audience feel free to share their thoughts, experiences, reactions, and feelings.
We always make sure we fully understand our clients' objectives so that when the conversation takes an unanticipated turn that may lead to valuable insights, we are able to go with it. We do not stop at pat answers, but are driven to get below the surface of participants' responses to probe their real emotions, behaviors, and motivations.
Finally, we understand that moderating involves a balance of empathy and control. We are skilled at handling overly dominant or negative respondents who could potentially impede a productive and open discussion.
“I have worked with Nancy Dodd Research for the past five years and have always been extremely pleased with their work. Nancy is a fantastic moderator who knows how to connect with respondents and find out what they are really thinking. She gets to the heart of the matter and understands how to connect that information back to the business objectives. I would hire Nancy for any future project, regardless of brand or category.”
– Debbie Sharken,
Senior Vice President,