|
NDR is expert in a range of qualitative and quantitative methodologies, including focus groups; ethnographies; individual depth interviews (IDIs); dyads, triads and friendship pairs; online bulletin boards; and online and telephone surveys. We understand the benefits and limitations of each methodology, and will choose one or a mixture of several to best suit your objectives. We begin every research project by immersing ourselves in your business and gaining an understanding of your goals through in-person meetings and a review of relevant documents. After clarifying your objectives and ensuring that we understand all the nuances of your business, we will develop a custom research design for you. We pride ourselves on designing research projects that produce valuable, usable results in the most cost-effective manner. Before we choose any methodology, we ask ourselves (and you) questions. For example, will it be best to interview consumers in their "natural environment" or in a facility where you and your team can observe how they interact with your concept, brand, or product? Will it be most effective to interview groups of people who know each other, or to have strangers sitting around a table? How will consumers interact with the set of questions on a survey? What kinds of quantitative data will be useful? What kinds of analyses of the data will give you the insights you're looking for? |
“NDR delivered much more than a research study ... they actively partnered with the Boyds senior management team to understand underlying business issues, and delivered a findings report with strategic value beyond our expectations.” |
