Nancy Dodd Research (NDR) was founded in 1998. Our objective: to do great research in the setting of a small firm. So we brought together the best moderators, analysts, and statisticians we could find, and turned them loose on our clients.

To date, we have enjoyed working with top companies like UnitedHealthcare, L’Oréal, Sallie Mae, Citi Cards, Reuters, Chubb Insurance, Condé Nast Publications, LexisNexis, Polo Ralph Lauren, Sanofi-Aventis, Pfizer, Time Warner Cable, and many others (see our clients section for a list).

We have a proven record of solving our clients' research questions. A boutique firm with years of experience conducting market studies, we provide personal service and make every study a priority. We will create a customized research design for you, drawing from our broad repertoire of qualitative and quantitative methodologies. These include:

• Focus groups
• Ethnographies
• Individual depth interviews (IDIs)
• Dyads, triads, and friendship pairs
• Online bulletin boards
• Surveys (telephone and online)

Click on the icons above to learn more about our approach to research, our team, and our clients.

“Big picture thinking, clarity on key issues and attention to detail. NDR accomplished far more than promised, taking the time to understand our issues and needs. It is truly a pleasure to work with people who do exactly what they say they will do and do it well.”
– Randy Ellison,
  Director of Marketing
  Development,
  NFIB (National
  Federation of
  Independent Business)